Hi, I'm Isha.

I bring structure to the unknown through a combination of Research ◻️  |  Design ⚪  |  Product and Strategy ▲. 

3 things I did in 2024 → 
// Launched a physical product, successfully raised funds ↗︎ ,  secured retail placement ↗︎ //
// Led user discovery and shaped product direction for an early-stage D2C password management start-up //
// Taught next generation of designers at the University of Waterloo↗︎ (ongoing) //

Selected Work 👇🏽

Research ◻️   |   Design ⚪   |   Product and Strategy ▲ 

Design inspired by two of my favorite pattern based games: *Set* and *iota.*

In the past, I've taken on diverse roles, including designing features and creating growth strategy for Laurel.ai↗︎, and founding an early-stage AI startup in incubation at Grow, a Bosch company↗︎. 

Conversation with Carnegie Mellon School of Design ↗︎
Role of Design in #privacy, #art and #enterpreneurship

Design Research Society 2024↗︎
'Designing with Privacy' framework presented at MIT

McGinnis Venture Competition↗︎
Judge for Carnegie Mellon University student venture fund (2024, 2025)

IMPACT Center↗︎
Design panelist for Founders building assistive technology

Swartz Center for Entrepreneurship↗︎
Mentor for early-stage founders at Carnegie Mellon University