Hi, I'm Isha.

I build products and experiences through a combination of Research ◻️  |  Product Strategy ▲   |  Design ⚪. 

In 2024,
I took an intentional pause to explore, and... → 
// Launched an art product as a solopreneur surpassing goals by 40% ↗︎ and  securing retail placement in year 1 ↗︎ //
// Helped an early-stage D2C password management start-up transition from thesis to vision and prototype //
// Taught the next generation of designers at the University of Waterloo↗︎ (ongoing engagement) //

Selected Work 👇🏽

Research ◻️    |    Product and Strategy ▲    |    Design ⚪

Design inspired by two of my favorite pattern based games: *Set* and *iota.*

With over 9 years of experience across industries, 
I've taken on diverse roles, including designing features and creating growth strategy for Laurel.ai↗︎, and founding an early-stage AI startup in incubation at Grow, a Bosch company↗︎. 

Case studies available on request.

Connects Seminar, Swartz Center for Enterpreneurship ↗︎
Breaking the Mold and 'many paths' to Enterpreneurship

Conversation with Carnegie Mellon School of Design ↗︎
Role of Design in #privacy, #art and #enterpreneurship

Design Research Society 2024↗︎
'Designing with Privacy' framework presented at MIT

IMPACT Center↗︎
Design panelist for Founders building assistive technology

Swartz Center for Entrepreneurship↗︎
Mentor for early-stage founders at Carnegie Mellon University

McGinnis Venture Competition↗︎
Judge for Carnegie Mellon University student venture fund (2024, 2025)