Designer and Builder

ROLE: FOUNDER IN RESIDENCE

COLLABORATORS

3 Business Developers, 2 Software Engineers, 2 Designers, 3 Sales Managers

frameworks

Lean Enterpreneurship, Business Model Canvas, Bosch Innovation Framework

category

Strategic Research   |   Product Vision  |   Product Strategy  |   Product Management  

The challenge and opportunity

Create a new business for Bosch in Architecture Engineering and Construction (AEC) sector worth at least $100M. 

Screenshot 2024-10-16 at 3.51.30 PM
the outcome

AI-based SaaS with a conservative market size of $100M in US and scalability in Canada and Singapore.

Value proposition: Streamline building code and bylaw compliance by finding precedent cases and automating checks on construction drawings.

the process

Lead corporate business developers to uncover problems and solutions through a user-centered discovery process.

My position was at the intersection of corporate business development and the UX team, and I led a multidisciplinary team of business developers and UX researchers. To create a new business, I began by identifying a problem significant to a large audience and guided the team through a user-centered process. This approach was new to the corporate business team and taught me valuable lessons in user advocacy.

Screenshot 2024-10-16 at 4.22.57 PM
I learned and applied...

The complexity of early-stage product management and startegy.

- Translated user needs into structured user journeys, UX workflows, wireframes, and early prototypes.
- Led collaboration with key stakeholders to refine product vision and roadmap.
- Aligned user needs, business goals, and technical feasibility with teams across business and machine learning.
- Established internal and external partnerships to support early development.
- Presented data-driven progress to senior management for ongoing investment.
- Developed a team growth strategy and helped with recruitment.

Combining vocabularies between business and design.  

Leading in a non-design environment also taught me valuable lessons about leadership, particularly in facilitating a designerly process for non-design stakeholders. This was also the first time when as a Design Leader, I also managed the complexities of team capacity, which taught me a lot.


To learn more, please reach out to me directly. 

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